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Showing posts from May, 2017

UNETHICAL REVIEWERS GETTING RICH SCAMMING AMAZON SELLERS!

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Amazon Sellers if you don't mind being scammed, then you won't want to read this. If you do mind your work, money and time being wasted, then you need to read this. If you are using review groups and services that do not screen their reviewers or fail to follow up to make sure all reviews are posted according to Amazon TOS , are well written and contain original photos, you probably have made some reviewers very rich. Many groups give out codes and never even check to make sure the reviewer is legit. Then they learn the reviewers they gave your codes to have had their accounts closed and have still been opting in for new codes. What is worse, the admins gave them new codes because they had no clue their account was shut down. Now you have reviewers who cannot even write a review with your codes. How does this happen? Well, the admins are not checking, many are just inexperienced and more interested in free products and know nothing about business. They find out much too l...

AMAZON SELLERS: HOW MUCH ARE THOSE REVIEWS REALLY COSTING YOU?

We all know that quality product reviews are necessary for Amazon Sellers. We have heard much over the last few months and years about very unethical practices that were used to get them. Amazon has been cracking down and removing those reviews, suspending seller's accounts and being more diligent about checking the product reviews. There are still many review groups out there, many continue to operate in a way that will bite the seller in the…well, Wallet! These groups and services are accepting any Amazon reviewer, most do not even check the new reviewers Amazon profiles. Because there is no screening process, they literally have hundreds of bad apple reviewers in their groups. These unethical reviewers copy other Amazon reviews and use them as their own, they do not really use or test the product but get the products to sell, others never end up posting a review at all. All of this hurts the seller. Any review from these reviewers will be deleted by Amazon. Another dow...

WHAT KIND OF FIRST IMPRESSION DO YOU WANT TO MAKE?

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Congratulations, you have a great product or product line and you are ready to launch your online sales business! Let me ask you one thing before you take that leap. What do your marketing materials and your product packaging say about your business?                    First impressions do matter and when your business is online, your promotional materials, product inserts, user manuals, installation instructions and more say everything! You cannot rely on your well-groomed appearance or firm handshake when you have an eCommerce company. That means right from the start your customer needs to be impressed! Are you shipping your product in a cellophane bag, plain white box or other bland packaging that lacks design or company branding? Do you have a well-written user manual and instruction booklet? If you think these things don't matter, think again. Many great products fall short because customers became frustrated and angry wit...

RELYING ONLY ON AMAZON REVIEWS TO MARKET YOUR PRODUCT IS RISKY BUSINESS!

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Stop Thinking Small When it comes to marketing, most Amazon Sellers think small.  They concentrate all of their marketing on getting as many product reviews as they can for their products. To do that, they promote their products using review services or trying to find reviewers themselves and offering them discount or free product codes to purchase their products. They do this in exchange for the reviewer leaving them an honest review. This used to work well to boost BSR but in the last year there have been several major setbacks. These setbacks make using Amazon product reviews as your sole source of marketing very risky! Bringing The Hammer Down  Last year Amazon discovered thousands and thousands of fake reviews by people who were paid to leave 5 star reviews for sellers on products they had never even touched. They were found on sites like Fiverr. Amazon caught wind and the reviews were wiped and the whole debacle cause Amazon to crack down on fake reviews. L...

HOW TO AVOID THE BIGGEST MISTAKES FBA AMAZON SELLERS MAKE

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We embrace the entrepreneurial spirit of  Amazon FBA Sellers . It takes a rare breed to face uncertainty when embarking on a new business and launching a new product. Will you be successful? Is this the right move? Did you pick the right product? With so much that is unknown, it is truly a “face your fear and do it anyway” kind of thing. There are ways that you can stack the deck in your favor and we are going to tell you  How to   Avoid the Biggest Mistakes New Amazon Sellers Make . Don’t Choose a Product That is a Top Seller: Don’t go after a product because it is selling well or popular on Amazon. What do we mean? Don’t go after those products that seem to be popping up all over just with different name or color or slight variation. Why would you not want to hop on that bandwagon that you feel is heading straight for the gold mine? First off, by the time you get your product to Amazon, the market is going to be even more saturated and all these sellers are goi...

HOW TO CREATE A FACEBOOK FAN PAGE-STEP BY STEP

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If you have a business, blog or other outlet and you want to create a  Facebook Fan Page  but don’t know where to start, we can help. First you might wonder why you need one. Facebook Fan pages allow you to promote things such as sales, giveaways, new posts on a blog and more. If you want to review products via social media and have not started a blog yet, a Facebook page can be a great way to promote those reviews. First thing is to have your name. If you already have your business or blog it is easy, just use that name. If you do not have anything and are just starting, think of a name. Once you have your name, you might want to check on domains for that name. The reason we are saying this is because you may be thinking small now and just want the Facebook page. However, if you decide to start a business or blog later and want a domain with that name, you may be very disappointed to find it is not available. If you do find an available domain for your name, it ...