RELYING ONLY ON AMAZON REVIEWS TO MARKET YOUR PRODUCT IS RISKY BUSINESS!
Stop Thinking Small When it comes to marketing, most Amazon Sellers think small. They concentrate all of their marketing on getting as many product reviews as they can for their products. To do that, they promote their products using review services or trying to find reviewers themselves and offering them discount or free product codes to purchase their products. They do this in exchange for the reviewer leaving them an honest review. This used to work well to boost BSR but in the last year there have been several major setbacks. These setbacks make using Amazon product reviews as your sole source of marketing very risky! Bringing The Hammer Down Last year Amazon discovered thousands and thousands of fake reviews by people who were paid to leave 5 star reviews for sellers on products they had never even touched. They were found on sites like Fiverr. Amazon caught wind and the reviews were wiped and the whole debacle cause Amazon to crack down on fake reviews. L...